In-House Or Outsource SEO Work?

February 12, 2018   /   byPuget Sound Life  / Categories :  Puget Sound General

Today, having top page rank and excellent website traffic is the primary focus of business owners. Businesses trying to get a better rank of the search engines are always asking themselves one question; should they out-source their SEO work to an industry professional or should they hire an in-house SEO team?

While price is the number one driver, there are many additional reasons to take into consideration when conducting your research. I have put together a list that will simplify the search for the next question: what is better for your business? Below are all the pros and cons of both options.

In-house Pros:

  • Having personnel who fully understand SEO and internet marketing in general is beneficial.
  • Personnel are much more concerned with the success of the company knowing that their job depends on the success of their efforts and hard work.
  • In-house personnel are expected to be mindful of the SEO tactics used as some can affect the company's presence with the search engines.
  • In-house personnel will have more access to internal company resources enabling for quicker results on website updates.

In-house Cons:

  • In-house personnel will not only be working on website optimization. It is likely that person will have several roles to fulfill.
  • In-house personnel are inclined to obtain another job once they have improved their skills.
  • SEO experts are in demand. Obtaining an experienced and knowledgeable SEO specialist can become a burden.

Out-source Pros:

  • SEO specialists are solely focused on SEO, are aware of industry news and will usually have a better understanding and greater experience.
  • SEO specialists work across several disciplines and are not restricted to one specific. These disciplines include SEO, PPC, and website design and development.
  • SEO specialist fees are more affordable than the salary of a full-time employee.
  • SEO specialist know the ins 'and outs' of the internet world, which a beginner or intermediate in-house employee might not be aware of.

Out-source Cons:

  • SEO specialist working for a moderate or large corporation may not have the flexibility of quickly updating a website. Often times, the delay is a result of the time taken to forward or communicate the information for updating.
  • SEO specialist must rely on internal person for proper communication about the company.

Now that I have supplied the pros and cons for both circumstances, you should have a better understanding about SEO. It is important, however, that business professionals carefully reflect on the advantages and disadvantages as it relates to their business. In my search for advantages and disadvantages of each option, I came across an excellent article named: "Do it yourself SEO? Nope hired a NJ SEO Company ". Although this particular solution worked for this professional, other solutions may result more beneficial to others. In my opinion, and if you can afford it, is to have both in-house and out-source SEO work. In the end, your optimal choice will depend don your business, your business goal and your budget.

Source by Jennifer Gonzalez


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