Outbound Marketing Links Versus Inbound Marketing LinksOctober 12, 2018 / byPuget Sound Life / Categories : Puget Sound General
PR is an effective outbound and inbound method. Traditional outbound marketing techniques are no longer as effective when used in isolation. We are blanketed by traditional marketing in our daily lives (radio, TV, print, etc) and so we have become immune to its message. Today you need to use the hub and spoke method of marketing to reach your audience. The hub and spoke method uses your web site as the center of your message and the spokes are the ways that visitors are directed through various local and global search mechanisms on the internet to find you. They may find you via a local map search, a social media site, a business networking site, an article you post, or through the blogosphere.
How do you make your hub and all your spokes attract more prospects? You have to go find where they are hanging out and then create an extensive web presence that contains lots of rich valuable information that tracks back to your company. You should build outbound links where you work with specific outlets (bloggers) to get people talking about your company. Get people to read what you have written or posted on your blog or in your articles and then encourage them to post them on their sites or to bookmark them through Digg, Del.icio.us, or StumbleUpon.
Digg is a social media bookmarking site where articles are submitted and voted on. The more popular your article the more likely it is to land on the front page of Digg and generate more traffic to your website. Del.icio.us is a personal bookmarking site that also results in more traffic to your site.
StumbleUpon is an interest based community of people who share and review websites, videos, blogs, articles, etc. Most business and social networking sites like Biznik, LinkedIn, and Facebook all have ways to create outbound links to these bookmarking sites. They are extremely useful for creating more chatter about you and your business on the internet. Inbound links are created when you go out and post a summary of an article that exists elsewhere (as in Ezinearticles.com) on your website. These inbound links feed the SEO spiders and provide your prospects with useful pertinent related information.
Inbound marketing is a lead generation tool that has a long term focus as opposed to the faster outbound links. Inbound links are usually permission based and as such is a stronger link to have. It is critical to provide content that is interesting, useful, and pertinent to your target customer base. If you are just posting and trying to generate ads then you will waste your time, run off your dedicated followers, and hurt your rankings. Serious inbound marketing techniques that work require compelling, thoughtful links for prospects to follow and stimulate them into a conversation. When people link to your discussion and then go off and talk about you and your link on other sites (like Biznik, Ning Rings, Digg, etc) you begin to generate more chatter and more inbound links. Your spokes branch off and create more hubs and spokes. In this way the outbound and inbound links now become interconnected. In many cases, the outbound can actually become an inbound link.
You can actually use your website to help draw people in and opt them into your conversations in the market place. Do this by having quality content directly on your website that is educational in nature. Good marketing techniques no longer focus on cold calls, radio/TV ads, and spammy emails. Instead of targeting the masses who may or may not be interested in your message, go out and connect with the community of people who are already having conversations about your topic and searching for content. Spamming and unwanted advertising only takes away from the value of your brand and your products/services. Go for the warm leads that come from conversational inbound marketing links. This is where you can really measure the actual customer conversion relative to your marketing campaign.
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